February 6, 2023

YouTubers’ Old Videos Could Earn Them Millions, With Strings Attached | Tech News Briefing | WSJ Theviraltime

YouTubers’ Old Videos Could Earn Them Millions, With Strings Attached | Tech News Briefing | WSJ



A number of investment firms are offering YouTubers big payouts for the revenue rights to their back catalogs.

For some, the deals could be a way to invest in their future, but only if they are willing to accept the terms. And with the digital-advertising market in flux, who is getting the better deal?

WSJ reporter Miles Kruppa joins host Zoe Thomas to discuss.

#WSJ #YouTube #Tech
#theviraltime

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